There's a lot that goes into starting and running a business. Especially on the legal side of things. One of the most misunderstood areas of law is trademarks ... and these misunderstandings can lead to devastating consequences for your business. Without strong trademark protections, you risk losing your brand or your entire business. Joey will start by discussing similar but very different terms: trademarks, copyrights, domain names, and business name registrations. You'll learn how just owning a trademark is different from actually having strong trademark rights. You'll understand the importance of filing for trademark protections so that you have exclusive, nationwide rights to your trademark — and you'll learn the benefits and limitations of these protections.